Together with its subsidiaries and partner companies, Benesse is active in six business fields. Its range of services includes, among others, private educational provision from primary school through to university. A further important business segment is care provision for the elderly, including home care.

Strengths:

• comprehensive policy on equal opportunities and non-discrimination
• detailed and comprehensive code of conduct covering important aspects of business ethics
• integration of environmental aspects into education business
  

Weaknesses:

• lack of information on social aspects of the company's activities outside its home market

The company offers numerous products and services in the area of home care which are geared in particular toward elderly people.